Real Estate Lead Generation & Conversion

Posts Tagged ‘single property websites’

A single property website focuses on showcasing a single property or a single listing. There is some debate over whether single property websites are an effective marketing tactic or just a gimmick to impress current and prospective clients. A single property website certainly offers vanity appeal to a home seller that has a website dedicated exclusively to their property. However, beyond just being a vanity offering that impresses clients, there are marketing benefits to creating single property websites. Having a short URL, such as www.propertyaddress.com, is very straight forward and memorable when used in marketing marterials and e-mails. Due to the limited number of characters, a single property domain does not use up much space and avoids having annoying line breaks that occur with long URLs.  Single property website domain names are particularly effective when utilized on yard signs. They fit on the signs and are memorable even to prospects quickly passing by in their cars.

Another benefit of a single property website to a home seller is that a prospective buyer directed to a website focused on their property is not going to be distracted by opportunities to browse other homes. There is no “shiny object”  search box on the site pulling the prospect’s attention away from the seller’s property. This applies in particular when a prospect enters the address of the home directly into a search engine. It is much better for the home seller to deliver the prospect directly to information about the seller’s property rather than to a webpage where the viewer may have to scroll through lots of properties before they find the right one, with lots of opportunities to become distracted by competing homes.

Although the following are single property subdomain websites, they serve as good examples of what a single property website looks like.  

22429 Brookside Court, Lake Barrington IL 60010

http://22429brooksideway.agents123.com

3550N Pine Grove Avenue, Chicago IL 60657

http://3550northpinegroveavenue.agents123.com

For reference, the above are subdomains because they are webpages on the agents123.com website. A full fledged single property website would only have “www.propertyaddress.com” in the URL without adding any other domain name inbetween the property address and dotcom (agents123.com in the above example), but the above  offer good examples of  the content of a single property website.

If you are interested in more information about single property websites, or would like to discuss having us create single property websites for your clients, contact us at sales@brokerdynamix.com or call  (847) 680-8811.