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Search Engine Marketing and PPC Services

Pay-Per-Click (PPC) advertising is a way to deliver prospective home buyers and sellers to your website utilizing the paid "sponsored links" programs of Google, Yahoo, and Bing.

We specialize in search engine marketing for real estate agents and brokers. Our principals have produced sales leads via PPC advertising that has led to over a billion dollars in closed real estate transactions. Broker Dynamix extensive experience at managing PPC campaigns has taught us how to obtain clicks for real estate brokers and agents at a reasonable cost.

Broker Dynamix does not require long term contracts from our PPC clients. If PPC advertising does not produce profitable visitors, we will turn the campaign off instantly upon your instruction to do so. Happily, our PPC advertising produces profitable real estate traffic for most of our client firms.  Broker Dynamix capability to generate reasonably priced real estate leads is seldom matched by generic search engine marketing agencies that take on all types of clients. A key reason for the success of the campaigns we manage is due to putting accurate tracking systems in place and carefully monitoring the results.

Broker Dynamix’s search engine marketing service for real estate brokers and agents includes the following:

PPC Campaign Development

  • Keyword Research and Selection
  • Ad Group Formatting
  • Preparing effective ads for the targeted keywords
  • Landing Page Optimization

Campaign Management

  • Managing keyword bids to gain profitable ad positioning
  • Bid and Position Assessment
  • Continuous Ad Copy Testing and Improvements
  • Quality Score Optimization
  • Budget Monitoring
  • Ongoing Campaign ROI Optimization

Campaign Reporting

  • Traffic Analysis
  • Spending  Analysis
  • Tracking your return on investment
ppc advertising

Call our real estate Search Engine Marketing Specialists at 847.680.8811 to learn more about how Broker Dynamix PPC advertising service can boost your sales commissions for a reasonable cost.

Resources

The following are articles about PPC advertising written by Randy Pickard, Director of Broker Dynamix’s PPC advertising program.

Increase Google Adwords Quality Scores by Enhancing User Experience
http://www.seomoz.org/ugc/increase-google-adwords-quality-scores-by-enhancing-user-experience

PPC Advertising on Bing -- Is the Juice Worth the Squeeze?

http://www.seomoz.org/ugc/ppc-advertising-on-bing-is-the-juice-worth-the-squeeze

Do Not Overlook the Importance of the Display URLs in PPC Ads

http://www.seomoz.org/blog/do-not-overlook-the-importance-of-the-display-urls-in-ppc-ads

 

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