September 21, 2012 | Author: Randy Pickard The following article is a reprint of a post by BethAnn Long. We liked it so much that we judged it to be well worthy of being reposted. Published with permission: My business is split about 60/40 between: Category      A: People I know and their referrals (60%) these are warm sources and Category      B: Internet leads and online sources, and what I call cold sources (FSBO,      Open House)(40%) With Category […]

Internet leads are different. They tend to be self directed, better informed, and don’t need to be chauffeured to as many viewings. On the other hand, they can be challenging to close because often they are simply in the information gathering process and months away from conducting a transaction. Also, despite the fact that they will take longer to close, they demand greater responsiveness. Failure to respond to a fresh Internet lead within 15 minutes diminishes the likelihood of closing […]

There has been some buzz lately suggesting that online real estate leads must be responded to within 5 minutes. However, research that I conducted on thousands of online real estate leads suggested that the time frame is a bit longer than just 5 minutes, if not all that much longer. While it certainly is not a bad thing to respond to an online lead within five minutes, the results that I reviewed indicated that the value of the lead did […]

Animal, Vegetable or Mineral?:  Broker Dynamix Defining a Real Estate “Lead.” In business, a “lead” means many different things: the next source of information, the perfect sales tip, the next business prospect or transaction. What about real estate? Where does the term lead fit into the ever changing world of buyer’s markets, seller’s markets, foreclosures etc.? A Lead is a Potential Business Prospect, Typically A Person Definition 1 takes the idea of a lead from the traditional business approach. As […]

Lead generation is definitely a touchy topic in the world of real estate and believe it or not I understand. The funny thing is, I work for a lead generation company, which is not a secret if you look at my profile. After reading numerous blogs and headlines regarding real estate professionals who have been burnt by lead generation, all I can say is, I’m sorry that happened to you. When you pay for a service, you are expecting someone […]