Author Archives: Paul Gerth

Court Internet Leads Differently From Traditional Leads

Internet leads are different. They tend to be self directed, better informed, and don’t need to be chauffeured to as many viewings. On the other hand, they can be challenging to close because often they are simply in the information gathering process and months away from conducting a transaction. Also, despite the fact that they will take longer to close, they demand greater responsiveness. Failure to respond to a fresh Internet lead within 15 minutes diminishes the likelihood of closing […]

Is “5 Minutes to Respond” to a Real Estate Lead an Urban Legend?

There has been some buzz lately suggesting that online real estate leads must be responded to within 5 minutes. However, research that I conducted on thousands of online real estate leads suggested that the time frame is a bit longer than just 5 minutes, if not all that much longer. While it certainly is not a bad thing to respond to an online lead within five minutes, the results that I reviewed indicated that the value of the lead did […]

Search Engine Duopoly: Google and Bing Reign Supreme in US

Anyone that has even the slightest involvement with real estate lead generation has some interaction with search engines. The search engine landscape in the US has changed dramatically with Yahoo search indexing now being powered by MSN. Yahoo’s pay per click program is also in the process of transitioning to being powered by MSN. While a case can be made that Ask is a third player, their share 2.14% of US searches (as reported by Hitwise) makes them so minor […]

Do You Need to Add QR Codes to Real Estate Marketing Materials?

There has been a lot of buzz lately in the real estate community about adding QR codes to marketing materials. QR codes (short for quick response) are two-dimensional images that can be read by smart phones, using technology that is similar to that of store checkout bar code scanners. When a prospect with a camera equipped smartphone loaded with a QR reader points and clicks at the code, they are served up a mobile site with your listing and contact […]

How Broker Dynamix Defines a Real Estate Lead

Animal, Vegetable or Mineral?:  Broker Dynamix Defining a Real Estate “Lead.” In business, a “lead” means many different things: the next source of information, the perfect sales tip, the next business prospect or transaction. What about real estate? Where does the term lead fit into the ever changing world of buyer’s markets, seller’s markets, foreclosures etc.? A Lead is a Potential Business Prospect, Typically A Person Definition 1 takes the idea of a lead from the traditional business approach. As […]

Are You A Brand?

In the age of the Internet, I think we all get caught up by terms as new forms emerge. Ten years ago, “change agent” wasn’t an actual job description and “brands” appeared to apply to things like Pepsi Cola (or Coke depending on which one your prefer). What fascinates me about the real estate market and the real estate industry in general is the concept of people becoming a brand. In one sense, your brokerage counts as a brand, but […]

Lead Generation Controversy

Lead generation is definitely a touchy topic in the world of real estate and believe it or not I understand. The funny thing is, I work for a lead generation company, which is not a secret if you look at my profile. After reading numerous blogs and headlines regarding real estate professionals who have been burnt by lead generation, all I can say is, I’m sorry that happened to you. When you pay for a service, you are expecting someone […]

Why A Lead Tracking System is Important

What is Stopping you from Coverting your Internet Leads? The million dollar question is about to be answered.  By whom, you might ask?  By you, I might answer.  Let me start with asking you some questions and depending on your responses, you may have just found the perfect answer. I often hear real estate professionals complaining that their internet leads are not converting.  I often ask the question, “What system are you using to track and manage your leads?”  Eight […]

To Brokers: How Our Lead System Works

So we talk a lot about search engine optimization strategies and different tools needed in cyberspace here at the Broker Dynamix blog. Today, let’s talk about how Broker Dynamix works. 1. We create a customized browse site. What is a browse site? It is a website that supplements your existing website. We don’t direct traffic away from your current website. Instead we increase your internet footprint by customizing your site with MLS/IDX search. This increases your outreach to visitors on […]