Anyone that has even the slightest involvement with real estate lead generation has some interaction with search engines. The search engine landscape in the US has changed dramatically with Yahoo search indexing now being powered by MSN. Yahoo’s pay per click program is also in the process of transitioning to being powered by MSN. While a case can be made that Ask is a third player, their share 2.14% of US searches (as reported by Hitwise) makes them so minor […]

There has been a lot of buzz lately in the real estate community about adding QR codes to marketing materials. QR codes (short for quick response) are two-dimensional images that can be read by smart phones, using technology that is similar to that of store checkout bar code scanners. When a prospect with a camera equipped smartphone loaded with a QR reader points and clicks at the code, they are served up a mobile site with your listing and contact […]

In the age of the Internet, I think we all get caught up by terms as new forms emerge. Ten years ago, “change agent” wasn’t an actual job description and “brands” appeared to apply to things like Pepsi Cola (or Coke depending on which one your prefer). What fascinates me about the real estate market and the real estate industry in general is the concept of people becoming a brand. In one sense, your brokerage counts as a brand, but […]